Brand Advisor & Writing Partner for Solopreneurs who are the brand
Personal Brand Strategy, Editorial Direction, and Ghostwriting
Do You Need a
Personal Brand?
That was a trick question. Of course you do!
If you’re reading this, you already know the importance of owning and protecting your personal brand. This is especially true if you’re the face and voice of your business. Your personal brand is your business brand.
Simply put, your personal brand is defining what you want to be known for. When you’re not in the room, what do you want people to say about you?
Taking it a step further, what should someone remember about your business that makes it easy to refer a potential client to you? That’s what a strong personal brand does.
Your Marketing & Branding Mentor
Hi, I’m Hana Kim, a corporate escapee turned solopreneur consultant. I’ve been called a marketing and brand stylist, a brand whisperer, and a brand assassin.
With 18 years of marketing experience, I bring an analytical approach to brand strategy. I tend to ask a lot of questions because that’s how I make recommendations that stay targeted to your business goals.
Through my corporate marketing background, I’ve managed brand development and rebrand campaigns at the enterprise level. I bring the same breadth and depth of expertise to your goals.
I’m also an attorney (licensed in California) so protecting your brand and your intellectual property across multiple platforms remains top of mind.
I can also walk the walk because I had to build my personal brand from the ground up when I decided to leave corporate.
The work
Depending on your goals, I can be your brand advisor/mentor or your editorial partner. Sometimes both. I take a collaborative approach to every project and I want you to feel like we’re in this together.
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We’ll get clear on your goals and audit your digital footprint to make sure you’re showing up in the right places. I’ll create a plan that focuses on one or two specific platforms and rewrite your brand assets, like your bio, one-sheet, and platform profiles.
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You might think “I don’t know what to write about”… but I do. We meet once a month or more and you brain dump your random stories and ideas. I find the potential gems and polish them into long-form content. Or I can work with you as your editorial director.
WHY
favorite pen club?
I have a theory that your favorite pen can reveal a lot about you and the way you work.
I’m very very particular about my pens. Without getting into brand names, my favorite pen is …
Black ink for general use. Never blue ink.
Pink or purple ink when I need to edit on paper. Because red ink reminds me of my early editing days.
Purple ink for goals and manifestations.
Gel ink on most days. 0.7 mm please.
Ballpoint if it’s medium point.
Always the clicky pen.
Quick! Think of your favorite pen! What do you think it says about your working style?
Hana has a number of years in corporate marketing and expertise in the field of law. I knew that she'd be someone that would be able to protect my brand while growing it. And this is exactly what she's done.
If you are a founder, solopreneur, or creator who needs adaptability, I cannot recommend Hana enough. She will not only be your coach and your advisor, but she truly comes along as a partner in helping you to grow.
~ Seung Paik
Keynote Speaker, Author, and Founder of Leadernomics®